How to create marketing IP that generates consulting leads
Why should you read this article
After benchmarking over 300 consulting and IT services firms, we find that regardless of sector, size or geography, the sales and marketing process needs to be strengthened. Creating marketing IP that consistently delivers qualified prospects to your pipeline is the ultimate return on your marketing investment. This article provides a clear roadmap to getting your sales, marketing and delivery teams aligned to use marketing IP to generate qualified leads.