This U.S. based research and strategy firm leverage powerful social science methodologies to reveal the mind of the customer. The team’s energetic spirit and pioneering approach won them many blue chip clients, but their CEO asked Equiteq to help them take a more strategic approach to business – namely, retaining key customer accounts, making better use of associates and encouraging steady growth. As a result of the engagement with Equiteq, they were growing 20% year on year.
The client’s situation
This consultancy had a unique value proposition to industry and was delighting some fantastic clients. However, the leadership team was aware that there was no proposition for keeping clients once they were on board. The company was also over reliant on their CEO to achieve sales and run client relationships and wanted to better deploy its bank of skilled associates in this area.