Equiteq, the leading M&A advisory firm for companies in the knowledge economy, is pleased to announce that it has advised OEE Consulting, a customer journey and operations transformation firm, on its merger with gobeyond, a customer experience services business. The transaction closed on October 31, 2018.
OEE Consulting is the UK’s leading specialist in creating seamless customer journeys, with deep financial services expertise. The coming together of the two businesses will create a market leader and takes place as rapid advances in new technologies combined with fast moving trends in consumer behaviours, are challenging brands to rethink how they connect, serve and transact with customers.
Webhelp invested in the set-up of gobeyond in 2017 as a specialist digital and customer experience transformation services business to provide clients with end-to-end customer journey management as part of its diversification strategy. The company operates independently from the Webhelp Group to provide objective advice to clients. The combined business will continue to do the same.
Together, the business will have the capability to operate at a global scale and compete as a specialist alternative to the global consulting firms. With over 300 people across UK locations including Oxford, Sheffield and Liverpool, and complemented by a strong network of international multi-lingual specialists, the business will be extremely well placed to take on large scale, multi-market assignments.
Mark Palmer, Managing Director of OEE Consulting, said: “This exciting new partnership creates a disruptive organisation of a scale and capability that positions us as a leading customer experience transformation firm both in the UK and internationally. gobeyond’s managed services and technology offerings are highly complementary, and we’re confident that this provides a platform for accelerated growth.”
gobeyond Managing Partner Dave Rumble, said: “OEE Consulting’s expertise in customer journey design and operations transformation will help us grow our service offering, increase our advisory capabilities, and ultimately drive our growth. The strength and the portfolio of services from the combined business is much greater than the sum of its parts, and we’re excited to continue on our upward path.”
Webhelp UK CEO David Turner, said: “Today we are delighted to support the team at gobeyond in the knowledge that our investment is creating an industry leading customer experience transformation business with a greater global reach.
Together the combined OEE and gobeyond business will possess the advanced capabilities to grow internationally at a faster rate than they would apart. We believe that the rapid growth in end-to-end CX services will be complimented by our investment in gobeyond giving the Webhelp Group access to a broader portfolio of CX services and enhanced client opportunities.”
Discussing the transaction, Gabriela Silvestris
, Managing Director of M&A in Equiteq’s London office, said: “It’s been a real pleasure working with Mark, his management team and OEE’s founders. They have most certainly built a phenomenal business and with gobeyond’s highly complementary market offering the combined team will be able to accelerate their next phase of growth. We are excited about their future and we wish them the very best of luck.”
Regarding Equiteq’s role in the transaction, Mark Palmer added: “At every step of the deal process the Equiteq team has supported us – structurally, emotionally and professionally – they have been true partners. We are delighted with the outcome and with the deal. It ensures the integrity of our value proposition, provides new solutions for our clients and creates exciting career opportunities for our people.”
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