Digital and other disruptive innovations are driving acquisitive demand beyond existing network players into other professional services sectors. This dynamic is creating a new opportunity for agency owners to have a broader discussion regarding ‘who’s my best buyer and how will my business be valued?’.
So if you’re planning ahead or ready now, call us today to find out how we can help you meet your exit goals.
"We initially hired Equiteq to assess the value and market attractiveness of our business. Given their IT and marketing services industry focus and M&A advisory expertise, Equiteq was the logical choice to be our exclusive advisor for the overall process. Equiteq orchestrated a comprehensive and engaging transaction process, demonstrating a keen understanding of the buyer / investor landscape and providing us with sound advice every step of the way. The process led to a handful of transaction pathways to choose from, and Equiteq came through on their value promise and their commitment to delivering a successful transaction outcome."
Phil Hollyer, CEO and Co-Founder, HS2
Your current M&A market
2017 deal flow remained robust, however there was contraction in activity from the leading agency networks, which have experienced falling share prices over the year. This has been attributed to a variety of factors including drops in digital marketing spend from large clients, the trend of businesses working directly with digital advertising platforms, and rising competition from adjacent segments like management consulting and technology. Buyers in these adjacent segments increased their media agencies deal flow over the year, as they looked to bolster their customer-focused digital transformation capabilities.
The next twelve months are likely to see further shifts in the media agencies space. Media networks are likely to acquire new capabilties in response to a changing competitive environment. We will continue to see non-traditional buyers acquire creative as they broaden their digital transformation skills and try to compete against the leading media players for larger customers contracts.
Within digital media, we are watching exciting innovations that are being developed in the space of virtual reality and augmented reality, as they broaden their applicability from gaming and entertainment to use in engaging customers. The space is of interest to buyers and as we go to press Accenture has announced a noteworthy acquisition within the space.
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