Equiteq Advises Capacitas on Strategic Investment from Pelican Capital to Drive Next-Phase Growth in Cloud Consulting

July 15, 2025

Equiteq is pleased to announce it has acted as financial advisor to Capacitas, the leading London-based cloud transformation consultancy, on its strategic investment from Pelican Capital, a private equity firm focused on high-growth technology businesses. This partnership marks a pivotal step in Capacitas’ journey to accelerate growth, expand its service portfolio, and deliver even greater value to enterprise and private equity clients navigating the rapidly evolving cloud landscape.
 

Pelican Capital’s investment will support Capacitas in capitalising on strong market tailwinds, including the explosive growth of cloud and AI adoption. The partnership will also enable further investment in talent, service innovation, and go-to-market strategy.

“We are delighted to partner with the exceptional team at Capacitas,” says Anthony Francis, partner at Pelican Capital. “Cloud optimisation represents a critical need for businesses of all sizes as they navigate increasingly complex multi-cloud environments. Capacitas' proven track record of delivering tangible results for clients, combined with their deep technical expertise, positions them perfectly to capitalise on the significant growth opportunities in this market.”

For over two decades, Capacitas has been at the forefront of helping organisations bring order to digital complexity, enabling resilience, efficiency, and competitive advantage through rigorous engineering, data-driven insight and deep technical knowledge. To date, Capacitas has delivered over £100m of cloud cost reduction to their customers, including Qualtrics, Cegid, JAGGAER and the portfolio companies of Silverlake and Cinven, achieving four times the cost savings compared to conventional optimisation techniques.

In addition, Capacitas’ award-winning partnership with easyJet has ensured the stability of the airline’s systems during the peaks of global disruption. Capacitas has also worked with the UK Health Security Agency, optimising its technology platforms to scale efficiently in response to the Covid pandemic.

“Partnering with Pelican Capital is a natural evolution for Capacitas,” says Sameena Hassam, CEO of Capacitas. “Their belief in our mission and their track record in supporting technology businesses will help us to build on our reputation as the trusted partner for organisations on their cloud and AI journey. As we scale our teams, expand our services in technology optimisation and sharpen our automation toolkits, we will help more organisations to go beyond the current expectations of their technology platforms. As always, delivering the highest quality of service, through true partnership with our customers, remains at our heart.”

The leadership team will be augmented by the appointment of Pete Clarke as Chairman. Formerly a partner at Livingbridge, Clarke brings a wealth of experience in scaling technology and consulting businesses, and has an extensive track record in leading investment strategy, M&A, and value creation in the sector.

Clarke says: “I am thrilled to join Capacitas. The team has built an exceptional business, combining deep technical expertise with a clear focus on delivering measurable value for clients. With the momentum created by Pelican Capital’s investment and the company’s reputation for innovation in cloud transformation, I look forward to working alongside the leadership team to help accelerate growth and further strengthen Capacitas’ position as a trusted client partner."

“The Equiteq team was instrumental in steering Capacitas’ towards becoming a growth organisation and then articulating the value of future growth plans that our investors really understood and could stand behind”, added the co-founders of Capacitas, Manzoor Mohammed and Danny Quilton.

Jerome Glynn-Smith, Managing Director and Head of Europe, Equiteq, said, "It’s been a privilege to work with the Capacitas team over very many years. Their clarity of vision, collaborative spirit, and commitment to excellence have made them an outstanding client. We’re delighted to have supported them on this journey and wish them every success as they enter this exciting new chapter with Pelican Capital."

Read more about the deal here>>

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