Equiteq advises Aquient on its sale to K2 Partnering Solutions

June 29, 2023

Equiteq is pleased to have advised Aquient, a leading provider of digital marketing and cloud technology services, to K2 Partnering Solutions, a major global provider of end-to-end human capital and consulting services within the top enterprise software ecosystems. 


Founded in 2018 and headquartered in Singapore, with presence in Thailand, Philippines, and Australia, Aquient has rapidly evolved to become amongst the fastest growing Salesforce Marketing Cloud consultancy in South-East Asia. It supports clients’ digital marketing transformation journeys by combining deep technology expertise with customer experience design, data science, machine learning, marketing technology, and CRM. 

K2 Partnering Solutions, with its world-leading network of highly-skilled professionals and comprehensive range of services, enables clients to thrive in the digital age by providing exceptional talent, expertise, and managed solutions, in more than 50 countries and across multiple industries. 

“The acquisition of Aquient is a significant milestone for K2 Partnering Solutions,” said Antonio Gulino, CEO of K2. “Aquient has built a strong reputation for its deep expertise and a customer-centric, data-driven approach that creates seamless experiences across all digital touchpoints.” 

James Storrier, Aquient’s Founder and CEO, commented: “This is the beginning of a new chapter in the evolution of Aquient. Our aspiration has always been to become a regional force in customer-centric, data-driven digital marketing, technology, and CRM. K2 shares that aspiration as well as our values. Being part of K2 will now allow us to accelerate our vision both inside Aquient and for our clients.” 

Regarding Equiteq’s role in the transaction, James Storrier noted: “The Equiteq team helped us with great efficiency navigate the many complexities of the transaction process and ultimately design and execute a deal of great value to both K2 and Aquient. We are very grateful for that.” 

Sylvaine Masson, Managing Director, Head of Asia Pacific, who led this project for Equiteq, added: “Our collaboration with Aquient dates back to almost three years ago when we started charting with them their journey towards a merger with a synergistic international organization. We are proud and happy to have been instrumental in delivering this successful outcome.” 


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