Equiteq advises Pexlify on its sale to Dentsu Group

June 17, 2022

Equiteq is pleased to announce it has advised Salesforce Platinum Consulting Partner Pexlify on its sale to Dentsu Group. Pexlify will join Merkle, the leading technology-enabled, data-driven customer experience management company within the Dentsu Group.

Pexlify is a leading Salesforce and Mulesoft consultancy founded in 2015. Pexlify employs 150 staff across its Dublin headquarters, London, Frankfurt and Poland offices. It provides strategy, implementation, and integration services to clients across Salesforce Commerce, Experience, Marketing, Sales, and Service Cloud Solutions. Their clients include Allianz, Amazon, Bank of Ireland, Hilti and Zurich.

Tokyo-based Dentsu Group has more than 1,300 Salesforce trained staff and over 3,000 Salesforce certifications, providing customer experience transformation solutions that are aligned with Salesforce cloud capabilities. In the UK, Merkle’s Salesforce offering is underpinned by its longstanding expertise in outcome-led customer experience, driven by data and enabled by marketing technology, cementing its unique positioning in the Salesforce ecosystem.

The acquisition of Pexlify strengthens Merkle’s Salesforce offering and demonstrates Dentsu Group’s commitment to enabling clients to deliver best-in-class differentiated and connected experiences across the customer journey. The acquisition also aligns with the Group’s ambition of reaching 50% of net revenue generation by Customer Transformation & Technology, the high-growth business domain including services related to marketing technology, customer experience management, commerce, system integration and transformation & growth strategy.

Margaret Wagner, EMEA President, Merkle, said: “Pexlify provides a fantastic opportunity for Merkle to significantly extend our Salesforce services – adding scale and capability and supporting our ambitions for growth in these important markets with our key strategic partners.”

Stephen Lambert, CEO, Pexlify, said, “I am very excited about today's announcement. Our incredible growth and success as a Salesforce partner wouldn’t be possible without the hard work of our team. With the similarities in our values, culture, and ambitions, I am delighted to join Merkle to bring the benefits and opportunities it offers to our people, our clients, and our partnership with Salesforce.”

Equiteq acted as financial advisor.

Regarding Equiteq’s role in the transaction, Stephen Lambert, CEO of Pexlify said: “Equiteq was an outstanding partner for us, with an ability to deliver in 4.5 months multiple attractive options for us through a combination of unparalleled understanding of the salesforce consulting ecosystem, demonstrable trust and hard work and formidable access to different partner types. All our teams at Pexlify are excited about the journey to come within Dentsu-Merkle, representing a great cultural and strategic fit for the future growth of our business.”  

Jerome Glynn-Smith, Managing Director of Equiteq commented: “We’re honored that Stephen, Or and Russell entrusted us with their transaction, opening a new chapter for the Pexlify team to deploy their high-quality client engagement model into the globally leading marketing performance agency that Merkle is. The best technology consulting teams that have built high impact and differentiated delivery will continue to attract transformational options for themselves throughout this decade of strong demand for digital transformation – that is the core of what we do at Equiteq.”

 

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