Equiteq acted as exclusive financial advisor to SAI Digital, an end-to-end digital commerce and customer experience (CX) technology solutions company with strong presence in the Asia Pacific (APAC) region, on its sale to Concentrix Corporation, a global technology and services leader listed on NASDAQ.
SAI Digital brings deep expertise in e-commerce and technology solutions — designing, building, and running platforms that scale. It has strategic partnerships with leading technology providers in digital commerce and CX, complemented by a proprietary AI solution suite to accelerate online businesses. The company has a strong presence in the APAC region and an established delivery center in Vietnam that supports clients across Japan, Korea, Singapore and more.
By integrating SAI Digital into its APAC business, Concentrix is boosting its digital and AI capabilities across digital commerce and customer experience. The move deepens its regional expertise in technology, AI, and marketing, providing Concentrix clients with enhanced offerings and intelligent solutions to optimize e-commerce performance, elevate customer experiences, and fuel digital growth. Concentrix has seen strong growth in the APAC region and bringing SAI Digital on board is expected to accelerate that momentum even further.
“This acquisition isn’t just about adding new capabilities — it’s about creating more value for our clients,” said Chris Caldwell, President and CEO, Concentrix. “By expanding in Vietnam, we’re strengthening our ability to deliver world-class technology and end-to-end solutions at speed and scale across APAC. It positions us to help our clients innovate faster, run smarter, and power the intelligent experiences their customers expect.”
“This is an exciting chapter in the SAI Digital journey and together we will bring greater benefits to our clients, faster,” said Suhas Hiwale, CEO, SAI Digital. “Our vision has always been to empower brands to reshape the present, so they can confidently lead the future, and as our long-term partner, we knew that Concentrix was the right choice to accelerate that vision.”
Commenting on Equiteq's role in the transaction, Suhas Hiwale added, “Equiteq has been an exceptional partner throughout this journey. Their strategic insight, deep industry knowledge, and unwavering commitment helped us navigate a complex process with confidence. We are delighted with the outcome and grateful for their guidance every step of the way.”