Press Release

EQUITEQ ADVISES 4 MILE ANALYTICS ON ITS SALE TO S4 CAPITAL PLC

January 24, 2022

Equiteq is pleased to have advised data consultancy 4 Mile Analytics (“4 Mile” or the “Company”) on its sale to S4 Capital plc (“S4 Capital”), a tech-led, new age/new era digital advertising marketing services company.

On Equiteq’s role in the transaction, Nick Fogler, CEO and Founder of 4 Mile, stated: “I am incredibly grateful to, and deeply appreciative of, the Equiteq team for all their support and high-quality advice leading up to and during the transaction process.  Overall, Equiteq far exceeded our already very high expectations and became a truly trusted partner to our leadership team.  Their sound and objective strategic advice was instrumental in getting us through the emotional ups and downs of the most important transaction in our personal and professional lives.  We could not have envisioned doing this, or having such a successful outcome, without Equiteq.”

Headquartered in Santa Cruz, California and founded in 2017 by Nick Fogler, 4 Mile is a focused data consultancy helping clients extract more value from their data. The company is a leader in data analytics, data engineering, data governance, software engineering, UX design and project & product management.  The company works with Fortune 500 brands to enable custom data experiences leveraging technology from partners such as Looker, Snowflake, Fivetran and Google Cloud.

S4 Capital is a global digital advertising and marketing company headquartered in London.  4 Mile will combine with Media.Monks under the S4 Capital umbrella, and the combination will expand the capabilities of Media.Monk’s data & digital media practice.  The merger augments Media.Monk’s global analytics capabilities and expands its client base.

Sir Martin Sorrell, S4 Capital Executive Chairman said, "Understanding and acting on data is at the heart of the S4 Capital Content, Digital Media and Technology services offering. Therefore, we are delighted to welcome Nick, Sam and their colleagues at 4 Mile Analytics, as we expand our capabilities and partnerships, in particular with Google and their Looker and Google Cloud platforms.”

Alex Floess, Director at Equiteq, commented, “It was an absolute pleasure working with the 4 Mile team on this transaction. Nick Fogler and Sam Baron built a premier consultancy with an enviable market position in a highly attractive industry vertical.  By combining with S4 Capital, 4 Mile will be able to enhance its already sizeable market opportunity and further accelerate its growth profile. We look forward to watching the combined businesses grow and wish them the best in their future endeavors.”

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