Equiteq acted as exclusive financial advisor to TRC Advisory, a fast-growing US-based consultancy specialising in growth strategy, commercial effectiveness and value acceleration for both public and PE-backed global businesses, on its sale to Elixirr International, the established, global award-winning challenger consultancy.
TRC brings an outstanding track record in delivering C-suite-led transformation programmes that incorporate a multi-disciplinary approach to strategy, go-to-market models, pricing disciplines and resource productivity. TRC’s blue chip client base spans industry verticals but with a clear sweet spot in the industrial and manufacturing sectors – critical to growth engines of the global economy where there is a clear need for business model innovation. With this new partnership, Elixirr is now poised to deliver even more tailored, comprehensive solutions to existing and new clients as the company continues to disrupt the traditional global consulting model.
TRC’s roster of blue-chip clients not only aligns with Elixirr’s focus on high-performance companies but also creates natural opportunities for the consultancy to extend its leadership, operational and digital solutions into a broader network. Most critically the firm’s shared challenger DNA and entrepreneurial mindset make this a natural partnership, with the acquisition unlocking considerable opportunities for growth and innovation.
Commenting on the news, Stephen Newton, Founder and CEO of Elixirr, said: “TRC is exactly the kind of firm we look to bring into the Group: bold, entrepreneurial and obsessed with delivering results that create real impact. They’ve earned the trust of some of the world’s most ambitious clients by bringing sharp thinking and commercial impact, not just theory. That’s the Elixirr way, too. ”
Tim Romberger,Founder and Managing Director of TRC, commented: “Elixirr is the ideal partner for TRC in enabling our next stage of growth and – most importantly – our principal objective of bringing the advice and support necessary for our clients to outperform. We share the same entrepreneurial DNA, client-first mindset and orientation towards tailored, data-driven strategies underpinned by stronger implementation muscles. With Elixirr’s global reach, industry breadth and complementary capability set in AI, digital, operations and brand strategy we will accelerate our progress in becoming a truly disruptive force in the consulting industry."
Commenting on Equiteq's role in the transaction, Tim Romberger added: “Equiteq was a fantastic partner throughout the process. Their highly collaborative approach combined with deep insight and experience into deal making dynamics for a professional services firm was essential to us getting to a favorable outcome. They bring rigor and persistence but also a good deal of empathy for founders going through what can often be an emotional process. We’d highly recommend this hardworking team."
Adam Tindall, Managing Director and Head of North America at Equiteq, said: "It has been a great pleasure working with the outstanding TRC team. Elixirr is a compelling partner with a strong cultural fit and strategic vision - we're excited to see TRC become a meaningful part of the firm and amplify their services to a broader, global set of clients."