Equiteq advises Tru Consulting on majority investment from Superstep Capital

August 30, 2024

Equiteq acted as exclusive financial advisor to Tru Consulting, an award-winning Anaplan Partner, on its majority investment from Superstep Capital, a leading private equity firm specializing in growth-oriented technology services companies.  

Tru Consulting has rapidly established itself as a premier partner in the Anaplan ecosystem, renowned for its unwavering commitment to client success and innovative strategies that address the most complex challenges faced by financial leaders in the public sector.  

The partnership is set to accelerate Tru Consulting's already impressive growth trajectory, expand its team of industry-leading experts, and enhance its ability to deliver cutting-edge, client-focused solutions across the higher education and public sector industries. 

Mela Fezzey, CEO of Tru, commented: “We are excited to partner with Superstep Capital, a firm that shares our vision for driving meaningful outcomes through innovation and client partnership. Superstep’s deep experience in scaling technology services firms will be instrumental as we continue to expand our capabilities, grow our team, and deliver unparalleled value to our clients. This investment marks a new chapter of growth for Tru, one that will see us enhancing our impact across the industries we serve.” 

“Tru Consulting has consistently demonstrated its ability to drive digital transformation for its clients, and we are excited to support their continued growth,” said Ben Gaddis, Partner at Superstep Capital. “We believe that our partnership will enable Tru to build on its strong culture, expand its deep capabilities in the Anaplan ecosystem, and continue delivering exceptional value to its clients.” 

Speaking on Equiteq’s role in the transaction, Tru Founder Wayland Ng and CEO Mela Fezzey said: “Alex and the Equiteq team were wonderful partners and are true specialists in the IT services and consulting markets. They went above and beyond to provide a top-notch customer experience throughout the M&A process, with their around-the-clock support, to help us achieve a great outcome. We are very grateful to have them by our side and couldn’t have done it without them.”  

Alex Floess, Managing Director at Equiteq, said “It was a privilege supporting and advising Wayland, Mela, and the Tru team on exploring their strategic options and ultimately transacting with Superstep. They have truly built something special and are very well positioned for long-term success with this partnership and we look forward to watching their continued growth longer-term.”

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