Bruce supports Equiteq clients through every stage of the company sale process—from the initial evaluation and strategic planning to ensure shareholder goals are met, through to the final deal completion.
Value to clients
Bruce has a deep understanding of the consulting M&A market, how buyers think, and what they need. This enables him to identify the right buyers, craft compelling synergy narratives, market firms effectively, and close deals that deliver on shareholder expectations.
- Specialist in valuing consulting businesses
- Provides clear, pragmatic advice on risks and opportunities
- Maintains a wide network of buyer contacts in the sector
- Tenacious in capturing the interest of busy buyers
- Develops persuasive pitches that position the business as a strong value proposition
- Translates facts and figures into rich, buyer-ready business cases
Experience
Bruce holds a degree in Engineering & Economics from Oxford and an MBA from the University of Cape Town. He brings over 25 years of experience in the consulting industry, with expertise spanning Strategy, Supply Chain, Business Process Reengineering, and Enterprise Resource Planning.
He played a pivotal role in growing WCI Group from a small firm to a successful consultancy over 15 years, culminating in its sale. As Business Development Director, he also established WCI’s Microsoft Dynamics ERP implementation practice.
Other things about Bruce
- Winner of Microsoft’s global “Sales & Marketing Partner of the Year” award
- Passionate sailor—races his yacht in the Solent and cruises to Brittany
- Enthusiastic recreational squash player
