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Simon Croft

Managing Director

Australia and New Zealand

As a Managing Director at Equiteq, Simon oversees the full lifecycle of M&A transactions, delivering successful outcomes for clients across Australia, New Zealand, and the wider APAC region. With over 15 years of experience advising technology and technology services companies, Simon specialises in cross-border strategic M&A, capital raising, and private equity transactions. He is an ACA-qualified chartered accountant and has worked extensively across Europe, North America, and APAC.

Value to clients

Deep knowledge of the technology and tech-enabled services M&A landscape, with expertise in articulating value drivers and optimizing client positioning
Strong global relationships with leading acquirers and investors—having completed transactions with Accenture, Infosys, HCL, Capgemini, Synechron, Omnicom, Coforge, Endava, and others
Extensive experience navigating cultural, legal, and regulatory complexities in cross-border deals
Skilled negotiator with a proven ability to resolve complex issues and deliver optimal client outcomes

Experience

Simon brings over 15 years of international experience advising clients on strategic M&A, growth capital, and private equity deals across global markets. His sector expertise includes cybersecurity, digital engineering, cloud transformation, and data, with a strong industry focus on BFSI, life sciences, and healthcare. He maintains a broad network of global buyers and investors active in these ecosystems.

Prior to joining Equiteq, Simon worked in the M&A Deal Advisory team at Mazars in the UK. He later joined TH Global Capital, relocating from London to Melbourne in 2023 to establish and lead the firm’s APAC operations.

Simon is an ACA-qualified chartered accountant.

Other things about Simon

Competitive cyclist and member of a Melbourne-based racing team
Avid traveler and outdoor enthusiast—spends annual leave skiing, hiking, cycling in the mountains, or snorkeling and diving at the beach with his wife and two young daughters