Tony Rice

Tony leads business development and account management at Equiteq. Often the first point of contact for companies exploring growth or sale opportunities, he helps prospective clients understand how Equiteq can support them on their journey.

Value to clients

Clients usually approach Equiteq with a general idea of what they want to achieve—sometimes clearly defined, sometimes not. Tony excels at shaping those ideas into a focused set of value-creating objectives that guide a successful engagement. Once objectives and terms are agreed upon, he ensures that the delivery is executed with quality and consistency.

• Client-centric approach
• Effective solutions builder
• Highly responsive and easy to work with
• Trusted advisor on B2B sales and marketing strategy

Experience

Tony began his career with 15 years at IBM, managing large accounts and sales. He later joined BT plc, where he expanded major client relationships in the Retail Financial Services sector. After a period in sales management, he became Head of Marketing for the sector, overseeing £500m in sales.

In the late 1990s and early 2000s, Tony pioneered a digital thought leadership strategy at BT, significantly increasing access to decision-makers and driving sales. In 2002, he founded and served as CEO of a BT-backed internet venture—an online CRM portal connecting buyers and sellers of consultancy and CRM solutions, which grew into a vibrant community of 110,000 members.

Tony launched his own internet consultancy for the professional services sector in 2004 and merged it into Equiteq in 2006.

Other things about Tony

• Closed the largest mobile phone deal in UK history (1998)
• Winner of the CRM Industry Award for Sales and Marketing (2002)
• Lifelong student of internet sales and marketing strategies
• Cycled fully loaded from the UK to Greece via the Alps
• Passionate home cook