Louise is the Marketing Lead at Equiteq, based in London. She is responsible for all elements of the firm's marketing strategy including thought leadership, brand, communications, and events, globally.
Louise has over 8 years of experience executing B2B digital marketing strategies. Louise joined Equiteq in April 2021, after 6.5 years at a B2B conference and marketing solutions firm, where she led the Digital Marketing and Virtual Event Operations functions and teams. Louise has extensive experience running integrated digital marketing campaigns targeting decision-makers at global financial services, professional services, and software development firms. Louise successfully completed a full company rebrand, which included the creation of 10 new sector brands. She also worked directly with professional services and software clients, acting as an extension to their marketing teams, driving brand awareness and pipeline growth through content and online events.
Louise’s approach to marketing is customer-centric, commercially focused, and data-driven. Louise works across digital and offline marketing channels focusing on growing Equiteq’s position as the leading global investment bank serving Knowledge Economy entrepreneurs.
Louise holds an MSc in Marketing from the University of Bath and a BA in Business Management with Marketing from the University of Exeter.